---
title: Three Takeaways from Marty Cagan's Inspired
slug: marty-cagan-inspired
date: "2021-02-20T17:40:13Z"
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Three takeaways from Marty Cagan's _Inspired: How to create tech products customers love_.

---

## Types of Risk

There are four main types of risk. Product teams should address these _prior_ to investing the time, energy, and resources in building. They are:

1. Value - Will customers buy it
2. Usability - Will customers use it
3. Feasibility - Can we build it
4. Business viability - Does it meet the needs of the business (can it be sold profitably or support the business in another way)

## Outcome, not output

This was a major theme of the book, similar to [The Lean Startup](eric-ries-lean-startup). The focus of a product team is to deliver something of value. Not to deliver something.

## Collaboration is key

> Products are defined and designed _collaboratively_, rather than sequentially. [...] In strong teams, product, design, and engineering work side by side, in a give-and-take way, to come up with technology-powered solutions that our customers love and that work for our business.
> Pg. 24