shady email practices

2018-09-10

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~1 min read

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77 words

Want to make sure that your customers unsubscribe even less than they would otherwise? Make your email long enough so that only the footer gets clipped. Not sure how long that is? Ask eBay. Here’s the email in gmail.

clipped-email
clipped-email
eBay’s recent promotional email

And here it is when I view the entire message. Only the footer was clipped.

unclipped-email
unclipped-email
The same email, this time seen in full

Hi there and thanks for reading! My name's Stephen. I live in Chicago with my wife, Kate, and dog, Finn. Want more? See about and get in touch!