~2 min read|
A few notes from listening to Karen Eber’s TEDx talk “How your brain responds to stories — and why they’re crucial for leaders”.
Stories as ways to connect.
When it comes to storytelling and data, it’s an and not an either or.
Stories engage far more of your brain and your brain ends up creating that reality for you (it’s a virtual reality). When listening to a story, your brain paints a picture and puts you in that reality.
Neural coupling -> story tellers and their audience are connected through the same feelings / sensations.
Data doesn’t change our behavior, emotions do.
Without being able to experience emotions, people are incapable of making decisions.
Data never speaks for itself.
Ingredients of a great story:
Great stories do three things
So, what does data and storytelling look like?
Of course, the irony in these notes is that while they’re useful, the parts of the talk that I can recall immediately are:
Even when retelling someone else’s story, as a member of the audience, when the story is communicated effectively (as Karen did), it’s amazing the ability for a good story to transport you!
Hi there and thanks for reading! My name's Stephen. I live in Chicago with my wife, Kate, and dog, Finn. Want more? See about and get in touch!